WEEK 4
Web Analytics

1) Looking at the site usage, what does the terms; visits, page views and pages/visit mean? What does the bounce rate mean and does it vary much from day to day?

Visits - the total visitors the site has had
Page views - the amount of pages that have been viewed in total
Pages/visits - the average amount of pages viewed per visit.

2) Now look at the traffic sources report. What are the three sources of traffic and where has most of the traffic come from?

Direct Traffic - typing in the address
Referring sites - recommendations from other web pages
Search engines - using search engines to look for key word matchs

3) What was the most popular web browser used to access the site?
The google search engine: it is an organic source.

4) How many countries did visitors to Foliospaces come from and what were the top four countries?
54 countries. The top 4 are the USA, Australia, Spain and Ireland.

5) Having clicked every possible link on my analytics, make a few comments on (a) What you can track, (b) What you can track over time and (c) What you can’t track.
U can track virtually everything like languages used, visitor trends, browser operating capabilities, which pages are hit more often and lists of all traffic sources. Over time u can see the how the improvement of these fields are progressing and check for growth of website usage over periods. One thing u cannot track are who has actually been on the page, names ect.

6) What do the following terms mean? These are just a few, you may like to add some more and perhaps include them on the Moodle glossary.

High bounce rate
high bounce rate means the site must be horrible to site visitors and most likely they would
never return again.

key words
Keywords are the words that are used to reveal the internal structure of an author's reasoning

Average Page Depth
The average number of pages on a site that visitors view during a single session.

click through rate
Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the "number of users who clicked on an ad" on a web page by the "number of times the ad was delivered" (impressions).

Hyperlink
In computing, a hyperlink (or link) is a reference to a document that the reader can directly follow, or that is followed automatically

Navigation
Navigation is the process of reading, and controlling the movement of a craft or vehicle from one place to another

Pageview
A page view (PV) or page impression is a request to load a single page of an Internet site.

Session
Session (computer science), also known as a communication session, is a semi-permanent interactive information exchange between communicating devices that is established at a certain time and torn down at a later time

Unique Visitors (or Absolute Unique Visitors)
A unique visitor is a statistic describing a unit of traffic to a Web site, counting each visitor only once in the time frame of the report. This statistic is relevant to site publishers and advertisers as a measure of a site's true audience size, equivalent to the term "Reach" used in other media.

URL
In computing, a Uniform Resource Locator (URL) is a subset of the Uniform Resource Identifier (URI) that specifies where an identified resource is available and the mechanism for retrieving it


Visitor Session
A session of activity (all hits) for one visitor of a web site. A unique visitor is determined by the IP address or cookie. By default, a visitor session is terminated when a visitor is inactive for more than 30 minutes. This duration can be changed from General panel in the Options, Web Traffic Analysis dialog. Synonym: Visit

Comparison shopping
The act of comparing prices of something in advance before shopping for the best bargain