ASSIGNMENT PART B
OVERVIEW
For this assignment I will be analysing Rebel Sport Limited and Group Companies, which is the leading retailer of sporting and leisure equipment, apparel and footwear in Australia.
Rebel Sport Limited and Group Companies employ over 3000 employees, nationwide. Rebel Sport Limited and Group Companies, started from humble beginnings as a single store in Sydney’s west in 1985
From an eBusiness perspective u will be analysing the companies:
- First impression/big picture
- Text and Links
- Graphics, Video, Audio
- Navigation
- Content
and i will talk about these topics from the point of view of a customer wanting to access the website.
At first look of the businesses home page it loads quickly and immediately you know that you have entered an online sports retail store, who slogan reads "from our online store, direct to your door."
Quickly scanning the page tells visitors a lot about the purpose of it introducing an online store and visitors do not have to register before they can enter and browse at will.
INTRODUCTION
I will be analysing Rebel Sport Limited and Group Companies, which is the leading retailer of sporting and leisure equipment, apparel and footwear in Australia. Rebel Sport Limited and Group Companies employ over 3000 employees, nationwide. Rebel Sport Limited and Group Companies, started from humble beginnings as a single store in Sydney’s west in 1985
From an eBusiness perspective we will be analysing the companies, first impression/big picture, text and Links , graphics, video, audio, navigation and the content. And these topics will be discussed from the point of view of a customer wanting to access the website.
BODY
Rebel sport is australia’s leading sporting and leisure goods retailer, selling a wide range of the latest release, quality, branded sporting and leisure goods at competitive prices. Rebel Sport Limited has changed over the last few years from a Head Office driven operation to a store driven operation. Rebel Sport Limited’s philosophy is that a store based retailer will always run their store better than any person or process directed from Head Office. Everything Rebel Sport Limited does, revolves around providing Rebel Sport Limited customers with the most compelling product offer possible. (http://www.rebelsport.com.au) Rebel Sport Limited is continuously looking for expansion. And hence why they decided to introduce an online store to their corporate structure following suits with the way of society.
At first look of the businesses home page it loads quickly and immediately you know that you have entered an online sports retail store, whose slogan reads "from our online store, direct to your door." With direct links to Catalogues, Apparel, Australian Rules, Baseball & Softball, Basketball, Boxing, Compression, Cricket, Cycling, Darts, Exercise / Fitness, Footwear, Games, General, Golf, Hockey, Netball, Rugby League, Rugby Union, Running, Skating, Ski, Snooker & Billiards, Soccer, Sports bags, Supporter Wear, Swimming / Water sports, Table Tennis, Tennis & Racquet Sports, Trampolines, Special Offers and a link to the purchase of Gift Cards which are easily found and very clear and concise which saves a lot of search through the web page. And at the bottom of home page there is also direct links to the customer service, store locator, corporate information, terms and conditions and careers.
The home page (as shown below) is very colourful and inviting and user friendly the text is in Calabri font and black on a white or light grey background making it very easy for the user to read and navigate through the website. Every week the home page is updated with pictures and links to the weeks specials.
www.rebelsport.com.au/
Text links are a very good and simple style of navigation structure, “the biggest advantage is quick download time and it is the most search engine friendly. Text navigation can be primary navigation OR an additional navigation method.” (http://www.genealogy-web-creations.com/) The Rebel Sport site uses plain text links throughout. The top and bottom menus are examples as is the left side menu.
The site has also used Graphic images as navigation buttons. When using graphic buttons, it is best to also offer a plain text menu so as the users are aware of the link they are clicking into.
The site also has the use of a drop down menu. Dropdown menus, when used should always provided in an alternate plain text menu. (http://www.genealogy-web-creations.com/). The rebel sport website however does not use a different font which makes the navigation of the site less user friendly. The Appearance of the Navigation Structure has been done well, it has been made consistent with the color of navigation menus. And As you browse through this site, the color and style of the menus never changes, which is the best way to set up a website to make navigation
The web content that has been produced consists of textual and visual content and is found and encountered on all pages of the site as part of the user experience on websites. It has been kept rather simple on the Rebel Sport Website and only really includes text and images. Naturally websites need to be well designed and professional looking. But it’s far more important that you offer valuable content and promote your site effectively. (http://www.evancarmichael.com/Marketing). One of the good things about the content on this webpage is that there are no links to other sites or flashing advertisements that distract the user from there goals when entering a webpage.
CONCLUSION & ANAYLSIS
Rebel Sport has a well balanced site which has good content, by focusing on their audience’s needs and what they are selling. And after analysing Rebel Sport Limited and Group Companies, from an eBusiness perspective, analysing the companies website for, first impression/big picture, text and Links , graphics, video, audio, navigation and the content, it is clear that a lot of work has gone into the production of this website, in order to produce such a user friendly website that is easy to navigate and is easy on the eye as it isn’t throwing too much info at the user on each page.
There is only a few things that I would change about this website, one is that the Dropdown menus, when used should always provided in an alternate plain text to that used on the page. The other is that home web page has too much to choose from when trying to narrow down to a particular search. And lastly as can be seen on the bottom half of the homepage, there could be more in the plain whit background, even if it is just the rebel sport logo for example, as it is really wasting space.
REFERENCES
http://www.rebelsport.com.au/
http://www.genealogy-web-creations.com/
http://www.evancarmichael.com/Marketing
Friday, June 4, 2010
Monday, May 24, 2010
WEEK 9
ONLINE AUCTIONS
Q1: eBay is one of the only major Internet "pure plays" to consistently make a profit from its inception. What is eBay's business model? Why has it been so successful?
Ebay is a brokerage, or, put more precisely, an Auction Broker (meaning it bring buyers and sellers together to facilitate transactions).
it has been so successful because it is relatively cheap and easy to become a buyer or seler on ebay. The convenience of being able to buy and sell (cheaply, as it is an action) anywhere in the world.
Q2: Other major web sites, like Amazon.com and Yahoo!, have entered the auction marketplace with far less success than eBay. How has eBay been able to maintain its dominant position?
To start sell and buy from ebay you have to have account, so if you are not registered you can't do any transaction in eBay. Second, providing feedback through the feedback column in relation to your experience. If believe that’s is a very good advantage to proctect both seller and buyer. Hence, you can report the instance to eBay and they will follow up. Also, traders might pretend to be someone else. And the last important point is arranging the ebay through web secure bank PayPal.
Q3: What method does eBay use to reduce the potential for fraud among traders on its site? What kinds of fraud, if any, are eBay users most susceptible?
The types of fraud eBay users are susceptible to are:· Identity thief· Sellers fraud· Buyers fraud· Fraudulent emails
The security centre tells consumers and sellers about what to do to reduce risk such as using Paypal. This is a function which eBay trusts and has a protection element for buyers and consumers.
Q4: eBay makes every effort to conceptualize its users as a community (as opposed to, say "customers" or "clients"). What is the purpose of this conceptual twist and does eBay gain something by doing it?
"It’s very important that both buyers and sellers take a vested interest in the overall soundness of eBay as a transactions broker." This means, that the buyers and sellers have to form a sort of 'trust' with eachother, and assume the transaction is going to go smoothly. If this does not happen there could be all sorts of glitches. (Professor Michael Rapap)
Q5: eBay has long been a marketplace for used goods and collectibles. Today, it is increasingly a place where major businesses come to auction their wares. Why would a brand name vendor set-up shop on eBay?
Ebay is a great place to sell damaged/out-of-date stock that cannot otherwise be sold in shops. cheap and easy. could boost sales, as makes the shop accessable to those who shop at home and live overseas.
ONLINE AUCTIONS
Q1: eBay is one of the only major Internet "pure plays" to consistently make a profit from its inception. What is eBay's business model? Why has it been so successful?
Ebay is a brokerage, or, put more precisely, an Auction Broker (meaning it bring buyers and sellers together to facilitate transactions).
it has been so successful because it is relatively cheap and easy to become a buyer or seler on ebay. The convenience of being able to buy and sell (cheaply, as it is an action) anywhere in the world.
Q2: Other major web sites, like Amazon.com and Yahoo!, have entered the auction marketplace with far less success than eBay. How has eBay been able to maintain its dominant position?
To start sell and buy from ebay you have to have account, so if you are not registered you can't do any transaction in eBay. Second, providing feedback through the feedback column in relation to your experience. If believe that’s is a very good advantage to proctect both seller and buyer. Hence, you can report the instance to eBay and they will follow up. Also, traders might pretend to be someone else. And the last important point is arranging the ebay through web secure bank PayPal.
Q3: What method does eBay use to reduce the potential for fraud among traders on its site? What kinds of fraud, if any, are eBay users most susceptible?
The types of fraud eBay users are susceptible to are:· Identity thief· Sellers fraud· Buyers fraud· Fraudulent emails
The security centre tells consumers and sellers about what to do to reduce risk such as using Paypal. This is a function which eBay trusts and has a protection element for buyers and consumers.
Q4: eBay makes every effort to conceptualize its users as a community (as opposed to, say "customers" or "clients"). What is the purpose of this conceptual twist and does eBay gain something by doing it?
"It’s very important that both buyers and sellers take a vested interest in the overall soundness of eBay as a transactions broker." This means, that the buyers and sellers have to form a sort of 'trust' with eachother, and assume the transaction is going to go smoothly. If this does not happen there could be all sorts of glitches. (Professor Michael Rapap)
Q5: eBay has long been a marketplace for used goods and collectibles. Today, it is increasingly a place where major businesses come to auction their wares. Why would a brand name vendor set-up shop on eBay?
Ebay is a great place to sell damaged/out-of-date stock that cannot otherwise be sold in shops. cheap and easy. could boost sales, as makes the shop accessable to those who shop at home and live overseas.
WEEK 7
DIGITAL AUTOMATA
1)As defined by the avatar in the cybertwin main website it is the artificial intelligence IQ system that act on behalf of the creator to act and respond to question asked to it. The creator train the avatar on the complex task as the avatar have its own brain which is suppose to learn by experience, the avatar deal with each person individually as it build and have a separate file for each person and it can talk to thousands of people at the same time and accessed around the clock.
Cyber twin is just artificial intelligent IQ, trained to go through complex task using its advance brain learning and ability to adopt through experience. While chatting with people it build profile for each individual, it answer all questions and respond to people individually.
2) Write a one paragraph describing the Turing test and another paragraph describing an argument against the Turing Test, known as the about the Chinese room?
It’s a proposal to test a machine to know its ability to show intelligent. Alan Turing came up with this concept in 1950 in his paper “computing machinery and intelligence” as it engage the human natural language involved in a conversation with a machine and human were the judgement is about whether the speaker is a human or a machine as the judges does not see the participant in the test and eventually machines did pass the test as judges could not tell apart human from machines.
Chinese room is an experiment and argument associated by John Searle back in 1980, this experiment built to show that a symbol processing machines such as existing computers can never be described as if it have its own mind and understanding ignoring how intelligent they may look like. John Searle began his experiment with a hypothesis that even the tests like the tuning test have passed the test that does not mean its inelegancy as he described it as inelegancy require understand as without understanding there is no thinking, the tuning test only follow a software that process the symbols that look intelligent. It called the Chinese room as the language used to test it was Chinese to see if the tuning test will work with the Chinese language and if the machine can process not only words but commands that need processing such as written documents.- (http://en.wikipedia.org/wiki/Turing_test#The_Chinese_room)
DIGITAL AUTOMATA
1)As defined by the avatar in the cybertwin main website it is the artificial intelligence IQ system that act on behalf of the creator to act and respond to question asked to it. The creator train the avatar on the complex task as the avatar have its own brain which is suppose to learn by experience, the avatar deal with each person individually as it build and have a separate file for each person and it can talk to thousands of people at the same time and accessed around the clock.
Cyber twin is just artificial intelligent IQ, trained to go through complex task using its advance brain learning and ability to adopt through experience. While chatting with people it build profile for each individual, it answer all questions and respond to people individually.
2) Write a one paragraph describing the Turing test and another paragraph describing an argument against the Turing Test, known as the about the Chinese room?
It’s a proposal to test a machine to know its ability to show intelligent. Alan Turing came up with this concept in 1950 in his paper “computing machinery and intelligence” as it engage the human natural language involved in a conversation with a machine and human were the judgement is about whether the speaker is a human or a machine as the judges does not see the participant in the test and eventually machines did pass the test as judges could not tell apart human from machines.
Chinese room is an experiment and argument associated by John Searle back in 1980, this experiment built to show that a symbol processing machines such as existing computers can never be described as if it have its own mind and understanding ignoring how intelligent they may look like. John Searle began his experiment with a hypothesis that even the tests like the tuning test have passed the test that does not mean its inelegancy as he described it as inelegancy require understand as without understanding there is no thinking, the tuning test only follow a software that process the symbols that look intelligent. It called the Chinese room as the language used to test it was Chinese to see if the tuning test will work with the Chinese language and if the machine can process not only words but commands that need processing such as written documents.- (http://en.wikipedia.org/wiki/Turing_test#The_Chinese_room)
Thursday, April 29, 2010
WEEK 6
DIGITAL MARKETS
Question 1
a) What experiences have you had with shopping online?
i have had many experiences with shopping online and find it much cheaper and easier, due to to your door postage and internet transactions.
b) Describe a good experience.Well the experiences that i had with purchasing online were both good experiences. But good ones shopping with ebay
c) What did you like about the online store you used?it was simple and easy to use. and i like the fact that it is easy to search while having different products and choices or variety of products and very attractive online deals with amazing prices
d) Describe a bad experience. Once a seller on eBay swore he didn’t receive my payment. Luckily I had made the payment via paypal though, so it was all sorted out quite easily.
e) What problems did you have with the online store?The quality of the items cannot always be guaranteed. Buying electrical items from overseas can also be risky as they may not use the same configurations, or language as we do in Australia!
f) What features make an online store more appealing?Paypal, quick delivery, cheaper price than in store. Personally when looking at an online store I prefer to look at the items.
g) What features make an online store less appealing?
In my opinion online stores which have little information about what they selling. And many fake on the web because people can’t check goods online. Having to wait for the item, postage costs, can’t see the item hence can’t be sure of its quality. For some people personal contact might be a must (not for me though).
h) Should we expect to see the prices of goods and services rise or fall due to the migration of consumers online?yes prices will go down the more people migrate to online market since also more companies will adapt the online method and that means entering in more competition which will reduce prices.
Question 2
a) The dispersion of prices (that is, the spread between the lowest and highest price for a particular product) will narrow. the brand awareness and the fact that the products in general still have different value and quality so prices dispersion will be there unless we are talking about a product that have no point of differentiation such as plastic cups and then prices tend to be very near or exactly equal each other.
b) The importance of brand names will decrease. Brand name will not decrease as brand name is something established by consumerswhen they invest time and money in this brand which will establish loyalty however in the far future if the brands kept on producing the same products with similar quality then the brand loyalty might start decreasing.
c) Price competition will make all products cheaper. Price competition will make products cheaper as long as those products have no point of differentiation such as special feature and as long as they are doing the same purpose then prices suppose to go cheaper with more competition.
d) Digital markets will become dominated by a handful of mega-sites, like Amazon.com.digital markets are dominated by mega sites. Sites such as Amazon, eBay and other sites dominate since are well known so consumers turn to them first.
e) How do you think the balance of power between buyer’s and seller’s will change?the balance of power will change between buyers and sellers are that people will be looking online for things. The buyers have to make sure that their prices are competing with other stores. If other stores are cheaper than consumers are more incline to go elsewhere. Sellers have more opportunity now since they can go online and see where they can get a product for a cheaper price.
h) Online prices are generally transparent (the extent to which prices for a given product or service are known by buyers in the marketplace.).As it is easier for a customer to search for a correct price, one would assume that prices are more ‘transparent’ online.
Question 3
a) What types of m-commerce services does your cell phone provider offer?Optus have the online news services, online payment, online browsing, online game, softwares, and multimedia download.
b) Which of these services do you use?i just use normal mobile function of calls and SMS
c) What types of transactions do you perform through your cell phone or other wireless device?I don’t actually use my phone to do transaction however i use it much for viewing.
d) What types of transactions would you like to perform, but are currently unable to?I think all transaction that can be done is doable now as mobile is acting as a computer in regards to internet however i don’t trust the security yet to perform transaction using mobile.
e) What is your opinion of wireless advertising/mobile marketing?
Wireless advertisement such as receiving SMS are very powerful and practical cheap way for advertising however it can be perceived as a preach of privacy so if we can avoid that i think it is very nice but should not be wasted on regular advertisement and should be used only for special occasion.?
DIGITAL MARKETS
Question 1
a) What experiences have you had with shopping online?
i have had many experiences with shopping online and find it much cheaper and easier, due to to your door postage and internet transactions.
b) Describe a good experience.Well the experiences that i had with purchasing online were both good experiences. But good ones shopping with ebay
c) What did you like about the online store you used?it was simple and easy to use. and i like the fact that it is easy to search while having different products and choices or variety of products and very attractive online deals with amazing prices
d) Describe a bad experience. Once a seller on eBay swore he didn’t receive my payment. Luckily I had made the payment via paypal though, so it was all sorted out quite easily.
e) What problems did you have with the online store?The quality of the items cannot always be guaranteed. Buying electrical items from overseas can also be risky as they may not use the same configurations, or language as we do in Australia!
f) What features make an online store more appealing?Paypal, quick delivery, cheaper price than in store. Personally when looking at an online store I prefer to look at the items.
g) What features make an online store less appealing?
In my opinion online stores which have little information about what they selling. And many fake on the web because people can’t check goods online. Having to wait for the item, postage costs, can’t see the item hence can’t be sure of its quality. For some people personal contact might be a must (not for me though).
h) Should we expect to see the prices of goods and services rise or fall due to the migration of consumers online?yes prices will go down the more people migrate to online market since also more companies will adapt the online method and that means entering in more competition which will reduce prices.
Question 2
a) The dispersion of prices (that is, the spread between the lowest and highest price for a particular product) will narrow. the brand awareness and the fact that the products in general still have different value and quality so prices dispersion will be there unless we are talking about a product that have no point of differentiation such as plastic cups and then prices tend to be very near or exactly equal each other.
b) The importance of brand names will decrease. Brand name will not decrease as brand name is something established by consumerswhen they invest time and money in this brand which will establish loyalty however in the far future if the brands kept on producing the same products with similar quality then the brand loyalty might start decreasing.
c) Price competition will make all products cheaper. Price competition will make products cheaper as long as those products have no point of differentiation such as special feature and as long as they are doing the same purpose then prices suppose to go cheaper with more competition.
d) Digital markets will become dominated by a handful of mega-sites, like Amazon.com.digital markets are dominated by mega sites. Sites such as Amazon, eBay and other sites dominate since are well known so consumers turn to them first.
e) How do you think the balance of power between buyer’s and seller’s will change?the balance of power will change between buyers and sellers are that people will be looking online for things. The buyers have to make sure that their prices are competing with other stores. If other stores are cheaper than consumers are more incline to go elsewhere. Sellers have more opportunity now since they can go online and see where they can get a product for a cheaper price.
h) Online prices are generally transparent (the extent to which prices for a given product or service are known by buyers in the marketplace.).As it is easier for a customer to search for a correct price, one would assume that prices are more ‘transparent’ online.
Question 3
a) What types of m-commerce services does your cell phone provider offer?Optus have the online news services, online payment, online browsing, online game, softwares, and multimedia download.
b) Which of these services do you use?i just use normal mobile function of calls and SMS
c) What types of transactions do you perform through your cell phone or other wireless device?I don’t actually use my phone to do transaction however i use it much for viewing.
d) What types of transactions would you like to perform, but are currently unable to?I think all transaction that can be done is doable now as mobile is acting as a computer in regards to internet however i don’t trust the security yet to perform transaction using mobile.
e) What is your opinion of wireless advertising/mobile marketing?
Wireless advertisement such as receiving SMS are very powerful and practical cheap way for advertising however it can be perceived as a preach of privacy so if we can avoid that i think it is very nice but should not be wasted on regular advertisement and should be used only for special occasion.?
Thursday, April 15, 2010
WEEK 5
Business Models
1) What is the Mobile phone use /100 population - compare Australia, USA, China, India, Your Country
Mobile telephone subscriptions per 100 population
Austraila - 104.96
USA - 86.79
China - 47.95
India - 29.36
2) Internet use / 100 population - compare Australia, USA, China, India, Your Country
Internet users (hard data) per 100 population
Australia - 71.98
USA - 74
China - 22.28
India - 4.38
3) Compare main strengths and weaknesses of Australia or your home country in the survey
1) What is the Mobile phone use /100 population - compare Australia, USA, China, India, Your Country
Mobile telephone subscriptions per 100 population
Austraila - 104.96
USA - 86.79
China - 47.95
India - 29.36
2) Internet use / 100 population - compare Australia, USA, China, India, Your Country
Internet users (hard data) per 100 population
Australia - 71.98
USA - 74
China - 22.28
India - 4.38
3) Compare main strengths and weaknesses of Australia or your home country in the survey
RANK OUT OF THE 133 COUNTRIES SURVEYED
Government Usage Index - 5
Political and Regulatory Environment Index - 7
Infrastructure Environment Index - 12
Environment Component Index - 14
Market Environment Index - 14
Usage Component Index - 17
Individual Usage Index - 20
Business Usage Index - 30
Our weaknesses include Fixed telephone tariffs (hard data) ranked 82, Business monthly telephone subscription (hard data) ranked 97 and Total tax rate (hard data) ranked 90.
4) What does the survey suggest to you about the Information Technology readiness of Australian business compared to Australian consumers?
The readiness of Australian business shows us a ranking of 21 for Business Readiness Index. Whereas Individual Readiness Index is 31 and Government Readiness Index 28. considering that for Australia the overall Readiness Component Index ranked 25 out of 133, we can assume that the readiness of Australian business is better than that of the individual readiness.
Sunday, March 28, 2010
WEEK 4
Web Analytics
1) Looking at the site usage, what does the terms; visits, page views and pages/visit mean? What does the bounce rate mean and does it vary much from day to day?
Visits - the total visitors the site has had
Page views - the amount of pages that have been viewed in total
Pages/visits - the average amount of pages viewed per visit.
2) Now look at the traffic sources report. What are the three sources of traffic and where has most of the traffic come from?
Direct Traffic - typing in the address
Referring sites - recommendations from other web pages
Search engines - using search engines to look for key word matchs
3) What was the most popular web browser used to access the site?
The google search engine: it is an organic source.
4) How many countries did visitors to Foliospaces come from and what were the top four countries?
54 countries. The top 4 are the USA, Australia, Spain and Ireland.
5) Having clicked every possible link on my analytics, make a few comments on (a) What you can track, (b) What you can track over time and (c) What you can’t track.
U can track virtually everything like languages used, visitor trends, browser operating capabilities, which pages are hit more often and lists of all traffic sources. Over time u can see the how the improvement of these fields are progressing and check for growth of website usage over periods. One thing u cannot track are who has actually been on the page, names ect.
6) What do the following terms mean? These are just a few, you may like to add some more and perhaps include them on the Moodle glossary.
High bounce rate
high bounce rate means the site must be horrible to site visitors and most likely they would
never return again.
key words
Keywords are the words that are used to reveal the internal structure of an author's reasoning
Average Page Depth
The average number of pages on a site that visitors view during a single session.
click through rate
Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the "number of users who clicked on an ad" on a web page by the "number of times the ad was delivered" (impressions).
Hyperlink
In computing, a hyperlink (or link) is a reference to a document that the reader can directly follow, or that is followed automatically
Navigation
Navigation is the process of reading, and controlling the movement of a craft or vehicle from one place to another
Pageview
A page view (PV) or page impression is a request to load a single page of an Internet site.
Session
Session (computer science), also known as a communication session, is a semi-permanent interactive information exchange between communicating devices that is established at a certain time and torn down at a later time
Unique Visitors (or Absolute Unique Visitors)
A unique visitor is a statistic describing a unit of traffic to a Web site, counting each visitor only once in the time frame of the report. This statistic is relevant to site publishers and advertisers as a measure of a site's true audience size, equivalent to the term "Reach" used in other media.
URL
In computing, a Uniform Resource Locator (URL) is a subset of the Uniform Resource Identifier (URI) that specifies where an identified resource is available and the mechanism for retrieving it
Visitor Session
A session of activity (all hits) for one visitor of a web site. A unique visitor is determined by the IP address or cookie. By default, a visitor session is terminated when a visitor is inactive for more than 30 minutes. This duration can be changed from General panel in the Options, Web Traffic Analysis dialog. Synonym: Visit
Comparison shopping
The act of comparing prices of something in advance before shopping for the best bargain
Web Analytics
1) Looking at the site usage, what does the terms; visits, page views and pages/visit mean? What does the bounce rate mean and does it vary much from day to day?
Visits - the total visitors the site has had
Page views - the amount of pages that have been viewed in total
Pages/visits - the average amount of pages viewed per visit.
2) Now look at the traffic sources report. What are the three sources of traffic and where has most of the traffic come from?
Direct Traffic - typing in the address
Referring sites - recommendations from other web pages
Search engines - using search engines to look for key word matchs
3) What was the most popular web browser used to access the site?
The google search engine: it is an organic source.
4) How many countries did visitors to Foliospaces come from and what were the top four countries?
54 countries. The top 4 are the USA, Australia, Spain and Ireland.
5) Having clicked every possible link on my analytics, make a few comments on (a) What you can track, (b) What you can track over time and (c) What you can’t track.
U can track virtually everything like languages used, visitor trends, browser operating capabilities, which pages are hit more often and lists of all traffic sources. Over time u can see the how the improvement of these fields are progressing and check for growth of website usage over periods. One thing u cannot track are who has actually been on the page, names ect.
6) What do the following terms mean? These are just a few, you may like to add some more and perhaps include them on the Moodle glossary.
High bounce rate
high bounce rate means the site must be horrible to site visitors and most likely they would
never return again.
key words
Keywords are the words that are used to reveal the internal structure of an author's reasoning
Average Page Depth
The average number of pages on a site that visitors view during a single session.
click through rate
Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the "number of users who clicked on an ad" on a web page by the "number of times the ad was delivered" (impressions).
Hyperlink
In computing, a hyperlink (or link) is a reference to a document that the reader can directly follow, or that is followed automatically
Navigation
Navigation is the process of reading, and controlling the movement of a craft or vehicle from one place to another
Pageview
A page view (PV) or page impression is a request to load a single page of an Internet site.
Session
Session (computer science), also known as a communication session, is a semi-permanent interactive information exchange between communicating devices that is established at a certain time and torn down at a later time
Unique Visitors (or Absolute Unique Visitors)
A unique visitor is a statistic describing a unit of traffic to a Web site, counting each visitor only once in the time frame of the report. This statistic is relevant to site publishers and advertisers as a measure of a site's true audience size, equivalent to the term "Reach" used in other media.
URL
In computing, a Uniform Resource Locator (URL) is a subset of the Uniform Resource Identifier (URI) that specifies where an identified resource is available and the mechanism for retrieving it
Visitor Session
A session of activity (all hits) for one visitor of a web site. A unique visitor is determined by the IP address or cookie. By default, a visitor session is terminated when a visitor is inactive for more than 30 minutes. This duration can be changed from General panel in the Options, Web Traffic Analysis dialog. Synonym: Visit
Comparison shopping
The act of comparing prices of something in advance before shopping for the best bargain
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